1901

Santos Seseña
Santos Seseña founds Casa Seseña in 1901, originally under the name of Le Printemps.
When Santos Seseña launches the first shop in 1901 in Calle de Espoz y Mina 11 with Cruz 30, Casa Seseña is one among many tailor shops in that neighbourhood.

10´s

Valle Inclán con su capa Seseña.
Many of the key authors of the twentieth century Spanish literature, as Pio Baroja or Valle Inclan have been stalwarts of Seseña capes.
Casa Seseña has always beed a tailor shop, an atelier where not only the capes are made to measure but also suits, evercoats and raincoats. True craftamship.
Press advertisement of the decade.

20´s

In 1924, the King Alfonso XIII decides to order capes for himself and for James and John princes, from that moment on Seseña will hold the title of supplier of the Royal Family.
Tomás Seseña helps with the internationalization of the cape, through his connections with influential persons of high society, culture, and cinema, he breathes new life into this garment.
Bosquejo del segundo establecimiento de Seseña en 1927.
In 1927 begins their expansion process with the opening of its second store in Calle de la Cruz 23.
In 1928 Thomas Seseña takes part, together with a group of figures connected to culture, in the foundation of the Association of Friends of the cape.

30´s

Casa Seseña.
Primer catálogo fotográfico de Casa Seseña.
In the 30s Seseña publishes its first photographic catalog with the ten models of capes available, and a long list of known clients at that time, owners of a Seseña cape.
Grupo de mujeres con capas de Casa Seseña.
In the 30s, the use of the cape becomes also popular among women.

40´s

In one of his trips to Spain, the politician Randolph Churchill Frederick purchases a Seseña cape.
Advertisement of this period.
Santos y Tomás Seseña in the shop of Calle de la cruz.

50´s

In the 50s Seseña is already selling capes to the entire world, publishing advertisement in many foreign magazines.
The trendy cinema couple in the 50s, Yvonne De Carlo and Mario Cabré shows off their Seseña capes in many of the events they attend.
In 1955, the bullfighter Luis Miguel Dominguín gives away an embroidered Seseña cape to Pablo Picasso. Photographer Irving Penn portrays the genius with the cape, photo chosen by Taschen for the cover of the monograph devoted to the artist.
In the 50 the Espoz y Mina street store is immortalized by the lens of Brassai.
In the late 50s, Santos and his son Tomas pass away, leading to a new generation of business leadership.

60´s

In 1960, after the demise of Santos and Tomás Seseña, Concha Díez (the widow of Santos) takes over the company and becomes a crucial link in the history of Seseña. She launches the first exclusive line for women and promotes the aesthetic change that still exists in what is now the flagship store.
In 1965, Enrique Seseña take over Capas Seseña, after having co-directed the maison with his mother Concha Díez, during the early 60s.
Seseña decides to specialize just in making capes leaving aside the general menswear tailoring.
A woman line is launched with models that turn the cape into a garment for everyone and every occasion.
The Brincos, the spanish Beatles called, wear Seseña capes in some concerts and album covers.
Seseña's advertising during this time is totally pop, 'nouvelle style' and psychedelic style.

70´s

Fernandez Ochoa pick up the 1972 Winter games slalom medal gold with his Seseña cape.
Seseña store in the 70s.
Photos of the new femenine and masculine capes models.
The french writer and dramaturge, Fernando Arrabal, poses with his own personal style with a Seseña cape.
Photos of the catalog published in the late 70s.

80´s

80s Advertisement.
Illustrated catalogs from the early 80s to place orders remotely.
Seseña's catalog from the 80s.
Tienda Seseña en el periodico, 1984.
Seseña's shop on the travel pages of the prestigious New York Times, in October 1984.
Camilo José Cela con su Capa Seseña.
Camilo José Cela goes to receive the Nobel Prize for literature with his Seseña cape in 1989.
In the late 80s, Seseña shows in Cibeles, the Madrid FASHION Week, catwalk with Cristina Hernández.
The kings of Spain, Juan Carlos I and Queen Sofia of Greece, have worn their Seseña capes in many events.

90´s

In 1992 Enrique Seseña is cover of the German magazine Frankfurter Allgemeine.
The acclaimed film director Federico Fellini visits Seseña store in 1993 and purchases six capes as a present for his friends.
In 1991 Seseña continues its expansion process and launches two new stores in Madrid, one in Argensola Street and another in Puerta de Toledo.
In 1997 the first Lady Hillary Clinton, purchases a double poncho that wears at many events during the visit with her husband, Bill Clinton, to Madrid.
The tenor Alfredo Kraus, is portrayed with its 1901 cape.
The Seseña store remains with the same style as when was renovated in the 60s.
Enrique Seseña is one of the pioneers in Spain to launch in 1998, an online shop and manages to sell capes all over the world. His first on-line client: a man from Springfield, USA.

00´s

2001 is the 100th aniversary since the founding of that little tailoring shop. Many things have changed but the essence is the same.
The piano player George Balley stop by Seseña and buys one 1901 cape.
The tenor Plácido Domingo wears his 1901 cloak in some of his concerts in Spain.
The actor Pierce Brosnan, on a trip to Madrid to shoot a commercial, visits Capas Seseña. He purchases two capes, for his wife and mother.
In 2009 Marcos Seseña takes over the reins of this 100-year-old company focused on revamping the company again.

010´s

In 2011 the new website of Seseña is launched with a renewed logo.
In 2013 Capas Seseña joins forces with the Spanish designer Marina Conde, La Condesa and collaborate to create a capsule collection which marks the beginning of the renewal and modernization of Seseña.
Seseña's capes in the catlwalk of La Condesa within the Madrid Fashion Show.
Marcos Seseña reaches in 2015 its higher point modernizing Seseña, launches a new website with a fresh brand image, renewed identity and new collections for men and women. Its the first time in 115 years that men's models do not strictly follow the traditional patterns.
Seseña is currently the only one in the world that manufactures the classic layer.
In 2015, Seseña continues producing each cape individually, cutting and sewing with the traditional methods used 115 years ago.

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