The classic Spanish cape was, for decades, a piece designed and produced only for men. The story changed when Concha Díez became the first (and so far, the only) woman in charge of Seseña. Not only that, she was also the pioneer in designing and producing a female version of the cape. During Franco’s dictatorship, just widowed and having to take care of her six children, Díez took the lead of one of Spain’s most emblematic businesses and turns the cape into a symbol of modernity and women empowerment.
Restless, strict, and devoted to travels and culture, Díez materializes her own female liberation through her work in charge of Seseña, and she turns the cape into a tool that women could use to free their selves, just like she did. That’s how women’s cape was born, inspired on the the classic cape and French trends of that time. Díez’s heritage is now part of Seseña’s DNA, and her designs have turned into actual models such as Catherine, Nicole and Paloma capes.
During the years that Concha Díez directed the business, she worked together with one of her children, Enrique Seseña, who with she shared every step along the way so he could take charge of the house after her.